Anyone who runs a website or a blog is familiar with the term SEO, or search engine optimization.
If you are new to the game, this basically means making your website as searchable as possible on various search engines. The top one of these is obviously Google.
Being able to find your website at the top of Google is one of the sure-fire signs that show your website is legitimate and easily accessible to your target audience. To learn a little bit more about how to accomplish this check out the tips below.
What is Organic Traffic?
Organic traffic is any traffic that comes to your website through clicking a direct link or typing in the URL directly.
This is any traffic that comes directly to your site without influence from referral links or clicking on ads. You can think of this as people who stumble upon your website or already know it’s there without being told to go there by other outside third parties.
These visitors to your website used a known link that they accessed through a search engine or typed in themselves.
Organic Traffic vs. Paid Traffic
As we have said, organic traffic is any visitors that come through your website directly from a search engine and clicked on the link from there or typed in the link themselves.
In contrast, paid traffic is anyone that comes to your website through advertisements that you have placed elsewhere. This traffic is generated by people clicking on links.
Typically, with paid traffic, you are paying to put your advertisement elsewhere and hoping that people come across it to then go to your own website.
How to Increase Website Visibility on Google?
There are a number of steps you can take to increase your website’s visibility in the Google search engine. If you have no idea where to start, one of the best things you can do is to join an SEO hosting platform.
This will help you get your website present on a number of associated blogs and websites which will then drive traffic to your website. This gives you more visibility across the internet and also makes it easier to find on Google.
You also need to remember that creating quality content and posting regularly is going to be important to make sure that people are finding your website because it is staying up to date.
How to Improve Organic Search Traffic
There are several key steps to increasing organic search traffic on your website. First, you need to make sure that your website is optimized for the readers or the audience that you are hoping to attract more than it is for search engines.
Blogging and posting regularly gives you a way to connect with your audience and let them know that you are genuine and will keep them coming back to your website.
Make sure that you are actively involved in the blogosphere. keeping an active presence in the community will help people come to your website naturally rather than through referrals or ads.
Make sure you are creating quality content that your audience would want to see regularly. Another key thing to do is to make sure you are using social media to drive traffic to your website.
It shows your audience that you have a presence and makes you more relatable and approachable.
Organic Traffic Formula
While there is no one magic way to create organic traffic out of thin air, the big key to the formula is remembering that consistency is key. Keep things as simple and as easy to find as possible.
Make sure you are posting regularly and keeping your social media sites up-to-date and connecting with other people who have similar topics of Interest or products that you sell and try to build up a network.
Interact regularly with the community that you are in will help you get to the top of search results and give you the authority that you are seeking in your market.